Published: Sunday, January 14, 2007
View of the signage column in the store.
View of the ceiling that mirrors and accentuates the chromatic effects employed in the retail space.
The Lamarthe boutique at Boulevard Opera in Paris is the second chapter in the redesign of the French brand. The store opened a year after the Lamarthe boutique in Rue Bonaparte, where the architect first developed an architectural vocabulary for the client.
Interior view of the store with its chromatic lighting.
The deisgn for the store evolves from concepts that emerged during the preceeding project. Predominant among these was the attempt to capture an essence of a contemporary-classic. The concept provided rich and ample scope for exploration and experimentation.
Detail of the Antelio glass display in the store.
The location of the second store is however radically different from the first one. The Boulevard Opera is a high paced artery for vehicular and pedestrian traffic. In order to deal with this facet of its
observers, the architect decided to emphazise the presence and perception of the store chromatically.
View of the stainless steel shelves on the walls of the store.
Reflections & mirrored surfaces, including the ceiling, are employed to expand the visual impact of the space. The ceiling also helps chromatically merge the two varied faces of the store.
Architecture-Page is an online design resource, featuring architecture and product design from the world over. More
Architecture-Page is brought to you by Page Productions