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Published: Sunday, January 14, 2007

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Lamarthe Opera Store

Inventive lighting and a complimentary material palette enable the Lamarthe Store in Paris to not only establish its presence within its quick paced urban context but also its identity as an inventive retail brand.

By: Andrea Tognon Architecture

Architecture-Page | Lamarthe Opera Store by Andrea Tognon Architecture
View of the signage column in the store.

Project Details

  • Project Name: The Lamarthe Opera Store
  • Client: Lamarthe
  • Project Type: Flagship Store design
  • Principal Designer: Andrea Tognon
  • Location of site: Paris, France
  • Contractor: Studio Tre Contract srl.
  • Date of commencement of project: April 2006
  • Date of completion of project: September 2006

Architecture-Page | Lamarthe Opera Store by Andrea Tognon Architecture
View of the ceiling that mirrors and accentuates the chromatic effects employed in the retail space.

The Project

The Lamarthe boutique at Boulevard Opera in Paris is the second chapter in the redesign of the French brand. The store opened a year after the Lamarthe boutique in Rue Bonaparte, where the architect first developed an architectural vocabulary for the client.

Architecture-Page | Lamarthe Opera Store by Andrea Tognon Architecture
Interior view of the store with its chromatic lighting.

The deisgn for the store evolves from concepts that emerged during the preceeding project. Predominant among these was the attempt to capture an essence of a contemporary-classic. The concept provided rich and ample scope for exploration and experimentation.

Architecture-Page | Lamarthe Opera Store by Andrea Tognon Architecture
Detail of the Antelio glass display in the store.

The location of the second store is however radically different from the first one. The Boulevard Opera is a high paced artery for vehicular and pedestrian traffic. In order to deal with this facet of its
observers, the architect decided to emphazise the presence and perception of the store chromatically.

Architecture-Page | Lamarthe Opera Store by Andrea Tognon Architecture
View of the stainless steel shelves on the walls of the store.

Reflections & mirrored surfaces, including the ceiling, are employed to expand the visual impact of the space. The ceiling also helps chromatically merge the two varied faces of the store.

Credits

  • Text: Courtesy of the architect
  • Photographs by Agostino Pacciani, Courtesy of the architect
  • Compiled and edited by Mitesh Saraf

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