Ferrari Store, Milan

Exterior view of the store facade

Project Details

• Project Name: The Ferrari Store
• Client: Ferrari SpA
• Location of site: Milan, Italy
• Project Type: Retail Design
• Architect: Iosa Ghini Associati srl
• Principal Designer: Massimo Iosa Ghini
• Design Team: Marco Colonelli, Barbara Delucca
• Date of completion of project: September 2005
• Site Area: 845 m²
• Built-up Area: 2,470 m²

View of the store's vibrant and fluid interiors

The Store

The store strives to be not only a shop but also a place that merges Ferrari's history and spirit. It is a place where forms, finishes and materials express the explosive soul of the world of car racing and luxury.

Lighting is skillfully used to accentuate the exhibition space

Fluid lines define the shop's simple yet expressive design inspired by Marinetti's futuristic aesthetics. This elegant conceptual futurism is underscored by the sense of movement induced with modern multimedia, creating at once a space that evokes the fluid lines and forceful dynamism of the Ferrari racecar. It is thus that Ferrari's corporate identity is perfectly offset by the design and architectural language selected for the showroom.

View of the interiors of the store with the Ferrari merchandize on display

The Ferrari Store chain

Massimo Iosa Ghini has been creating a chain of shops selling Ferrari merchandise since the year 2002. The first store was completed at the carmaker's historic headquarters in Maranello, which was followed by shops at Bologna Airport in 2002 and Malpensa Airport in Milan in 2003. The three-storey store in Rome was opened in 2004 and the Shanghai store in 2005. The stores in the city of Milan and at Rome's Fiumicino Airport are in the final stages, and another shop is soon to open at Malpensa Airport. The stores have a minimum of 400 square meters of floor space, as opposed to the 70-80 square meters for shops.

Credits

• Text: Courtesy, the architect
• Photographs by Donato Di Bello, courtesy of Iosa Ghini Associati srl
• Compiled and edited by Varun M. Ajani