Cenere Store

View of the graphically coordinated wallpaper and carpet.

Project Details

• Project Name: The Cenere Store
• Client: G.B. Cenere
• Project Type: Fashion Store design
• Principal Designer: Andrea Tognon
• Location of site: Bassano del Grappa, Vicenza, Italy
• Contractor: Tognon Arredamenti srl.
• Date of commencement of project: May 2004
• Date of completion of project: September 2004
• Graphic design: Stiletto nyc

Views of the interior of the store at the first floor level.

The Project

The design brief for the Cenere fashion store required the architect to not just redefine its identity through a transformation and remodeling of its space, but to understand and develop branding strategies for it through their design.

View of the colored glass walls and the display spaces.

The architect attempts to ascribe lightness to the ambiance of the store by eliminating heavy objects and display elements in the space. In its place "reflection makers" are used that mirror and multiply in the main space of the store while serving its basic functions.

Detail of felt curtain in the fitting room.

The space is divided with large colored glass panels. These panels themselves are sandwiches of glass with varying reflection gradients accentuating the play of natural and artificial light in the display area. These partitioning surfaces thus emerge as sculptural installations.

Detail of display element in glass and aluminum.

Graphic, in line with the tone of the products on display and the design of the architect, are used to further heighten the ambiance and its experience. Photo wallpapers and coordinated carpets are used to this effect.

Credits

• Text: Courtesy of the architect
• Photographs by Andrea Tognon, Courtesy of the architect
• Compiled and edited by Manish Mehta