Published: Saturday, January 13, 2007
Page 2 of 3
Cenere Store
Architectural and communication design research laboratory -- Andrea Tognon Architecture -- explore the material qualities of glass and aluminum to lend a stroke of style to an inventively conceived retail space for the Cenere fashion house.
Views of the interior of the store at the first floor level.
The Project
The design brief for the Cenere fashion store required the architect to not just redefine its identity through a transformation and remodeling of its space, but to understand and develop branding strategies for it through their design.
View of the colored glass walls and the display spaces.
The architect attempts to ascribe lightness to the ambiance of the store by eliminating heavy objects and display elements in the space. In its place "reflection makers" are used that mirror and multiply in the main space of the store while serving its basic functions.
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