Siemens - This is How Exhibition

The history wall with the image at the end.

Project details

• Project Name: Siemens - This is How Exhibition
• Client: Siemens China Ltd
• Project Type: Exhibition
• Principal Designer/s: Arthur Chan
• Design Team: Sheally Zhang
• Contractor/s: Jia Xin Construction Ltd
• Date of commencement of project: February 2006
• Date of completion of project: July 2006
• Location of site: Beijing, China
• Site Area: 350 sqm
• Built-up Area: 350 sqm
• Cost of Construction/Execution: US$ 100000

Diffused lighting subtly introducing a routing direction.

Words from the Architect

The exhibition launch for the holistic new image of siemens (the new slogan of 'This Is How... Siemens') refreshes in the minds of the audience; the concept of a provocative, environmental and technical approach from siemens - a company with global reach.

Juxtaposition of plane of history wall.

The entrance lobby in Siemens China headquarters compound is selected as the exhibition venue due to its significant and symbolic meaning. Apart from this, this is a place for gathering, greeting visitors, carrying out conferences and all visitors will channel through this lobby to all individual siemens office blocks.

Linear articulation of pendant light and black and white plane accentuate a zeitgeist touch.

The exhibition comprises of 3 zones - the manifesto, history wall and advancement images projection.

Sculptural representation of manifesto text on wall.

Credits

• Text: Arthur Chan
• Photographs: Diamond Chan