Published: Monday, July 09, 2007
Page 2 of 4

View into the Red Bunker through the crenel like opening in its facade.
The project entailed the design of two boutiques in Tokyo.
Concepts and resultant designs were driven by an attempt to impose the urban space with an out of context archetype.
Military typologies from the second world war were thus adopted for both the shops.
The structures coupled with the trademark red color of the company allows the boutiques to create a distinct retail identity without getting monotonous or predictable.

A stark red helps establish the identity of both -- the client and the boutique.
The Red Bunker boutique in Tokyo is inspired in its design by army bunkers built along the Atlantic coast during the Second World War.
However unlike these, the boutique announces its presence through its stark red facade, emerging as a point of reference in the urban context.
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