Emporio Armani

Facade at street level

Project Details

• Project Name: Emporio Armani
• Location: Chater Road, Hong Kong, China
• Status: Completed
• Client: Giorgio Armani S.p.A.
• Principal Architects: Massimilano and Doriana Fuksas
• Project Leader: Davide Stolfi
• Design Team: Iain Wadham , Defne Dilber, Motohiro Takada
• Flooring: Sikafloor, Germany
• Light Fixtures: I Guzzini
• Facade Signage: Nettuno Neon, Bologna
• Furniture: Zeus Noto, Milano
• Program
  • Emporio Armani
    • 1st Floor (Accessories) + Second Floor 818 m² (shopping), 232 m² (services)
  • Other elements
    • 1st Floor
      • Armani Fiori 50 m²
      • Armani Libri 58 m²
      • GA Cosmetici 55 m²
    • 2nd Floor
      • EA Cafe 406 m² (shopping), 225 m² (services)
      • Armani Casa 235 m² (shopping), 45 m² (services)

View of the interiors

The Building

The project develops around the concept of fluidity, studying the paths of the visitors and their casual movements. Circulation patterns hence emerge as the skeleton of the Armani experience generated, with light, color and material draped around it. The brilliance of the palette and agility of space allow for the architects to accentuate this with a multiplicity of visual dimensions.

View of the Emporio exhibition space

Armani Emporio

The exhibition area dedicated to Armani's interpretation of fashion develops around illuminated paths carved between walls of incision glass exhibiting clothes and accessories. A brilliant blue colored epoxy resin floor duplicates images off similarly treated ceiling in Glass Reinforced Gypsum. The furniture is designed by Massimiliano and Doriana Fuksas in satin stainless steel clad in soft and translucent plexiglass.

View of DJ stand in the restaurant

Ea Cafe

The Emporio Armani leads directly to the restaurant, dramatically characterized by a fiberglass ribbon in brilliant red that creates a playful connect. The ribbon rises out of the floor to become a bar table which then drops to create a dining space and intersects itself to house a DJ stand. Further on, it elevates to a bar space that twists to create a spiral tunnel defining the main entrance. Creative lighting within the translucent walls of the restaurant varies in color and intensity to add to this play.

The fiberglass ribbon mutates into a number of surfaces within the volume

View of the Armani Fiori

Armani Fiori

Vases realized in transparent plexiglass set against a minimal backdrop create illusions with the flowers displayed, blending the exhibit and the exhibition space into a singular entity of discovery.

Armani Libri

Sliding panels that allow views from the exterior define this space. The display walls are set in satin stainless steel and plexiglass with the shelves alternating between red and white in color.

Credits

• Text: Courtesy, the architect
• Photographs by Prat Ramonm, courtesy of the architect
• Compiled and edited by Manish Mehta