Christophe Lemaire Shop

Image courtesy of Franklin Azzi Architecture.

Words from the architect

While waiting for the opening of his store in Tokyo (2007), Lemaire opened one in Paris this January.

Two seconds away from the rue Vieille du Temple, at 28 rue de Poitou, stands a black facade, adorned with the clover emblem of the brand, forming an angle with the rue de Saintonge. This is where, on over 100 sq. mt, through three rooms with a different atmosphere in each, Lemaire fully expresses his universe.

Image courtesy of Franklin Azzi Architecture.

This store is the logical destination of each collection, but also a sort of secret box, where, in this very context, they take on their full meaning. Far from denying the commercial aspect of clothing, in the way that it is made to be worn and not just for fashion shows purposes, Christophe Lemaire really works on making his collections clear within the store set up.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Image courtesy of Franklin Azzi Architecture.

Credits

• Text: Franklin Azzi
• Photographs: Luc Boegly; Computer images and drawings, copyright Franklin Azzi Architecture

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