Bruit Rose

Bruit Rose, Rotterdam in daylight

Project details

• Project Name: Bruit Rose
• Project Type: Public Installation
• Client: Art Grandeur Nature, contemporary art biannual 2004, Seine-Saint-Denis, France; V2, Institute for unstable media, 2005, Rotterdam, Netherlands
• Principal Designers: Helen Evans, Heiko Hansen
• Date of commencement of project: April 2004
• Date of completion of project: September 2005
• Location of site: in France: Rue Rosier, Paris Banlieu, Saint Quen
• in Netherlands: Witt de Withstraat, Rotterdam
• Built-up Area: The same as that of "Jcdeceaux", a public advertising light box
• Cost of Construction: 3000 Euro

Bruit Rose, Rotterdam at night

The Installation

Installed within a street light-box usually used for advertising, the installation adds a function that is inspired by street activities. The advertising panel suggests an inversed relationship whereby it becomes the receiver to what happens in its immediate environment.

Detail of the LED panel

Bruit rose (Pink noise in English) is a musical term that describes a random electronic noise across all sound frequencies which sounds tolerable to the human ear. The interaction of this installation is based on visualizing the ambient sounds in the environment as well as the passerby.

Bruit Rose being programmed

The light emitting panels of the installation are mostly used to divulge numerically formatted information. Here, they are instead detached from this didactic function and serve as an animated visual; disengaged from all the gloss that usually occupies this urban advertising space.

Credits

• Text and Photographs: courtesy, the designer
• Edited and compiled by Manish Mehta