OXO - Magic Kite

Conceptual models exploring possible configurations for the kite.

Magic Kite - Product Details [opens in a popup window - 30 KB image]

Words from Alejandro Salesi, x|cruza estudio:

"The magic kite was born under the need to transform a hobbyist product into a mass consumption product. We investigated a wide range of these products and decided that all kites required a certain level of expertise for their construction and use. Working with this knowledge was the principal aspect of "an instantaneous" kite, which unfolds automatically in a few seconds and then is ready to be flown."

The magic kite unfolds instantly and is ready to be flown.

Credits

• Text: Alejandro Salesi
• Photographs: Carlos Genoud
• Compiled and edited by Varun M. Ajani

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