Published: Monday, December 03, 2007
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Astonishment
Arrange. Develop. Astonishment
Less is not always more. Reduction, the emergency solution of the 90's does not, in reality, create differences. measurement spirit of the time products have become homogenous and interchangeable. Distinctions are often only apparent in price rather than composition. Design should once again astonish!
Arrange. Develop. Astonishment
With self-sufficiency.
Experience is more or less comparable for all humans within a particular period. They may develop ideas and are then surprised that others have the same ideas. The prerequisite for effective creativity however, is the rejection of experience, the speaking of one's own language and the ability to swim beyond the current. Innovation means autonomy.
Arrange. Develop. Astonishment.
With self-sufficiency. By conviction.
Autonomy convinces. It creates differences in the world of the masses, where all are striving to be individual. It can be identified as a significant, distinctive and compelling expression in products and room. And it gains form through continuity. The visible must convince.
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