3LHD

Profile of 3LHD

Business Name

3LHD

Location

Croatia

Services

Architecture

Website

http://www.3lhd.com

[L-R] Sasa Begovic, Marko Dabrovic, Tanja Grozdanic and Silvije Novak.

Principal(s)

Sasa Begovic (1967), Marko Dabrovic (1969), Tanja Grozdanic Begovic (1968) and Silvije Novak (1971)

Philosophy

3LHD was established in 1994, simultaneously with Croatia's political and economic transition, which extends to the present (with mostly arduous consequences for both the constructed environment and for creative architects), a global theoretical and practical debate was under way on the role and destiny of architecture. 3LHD transformed both circumstances into advantages, infiltrating itself into a building practice through the side door of interiors and residential houses, due to their understanding of architecture which is equally based on super modern terms such as 'folding' and 'event', but also on an understanding of the eclectic spirit of the time imprinted on the pages of popular magazines. 3LHD acquired its metier skills wholly independently from its beginnings, following a difficult but exciting path under constant pressure from the laws of market transition.

3LHD developed a specific method of communication with investors at the intersection of cognitive and behavioral psychology and the complicated process of automobile production, which is based on the elaboration of patterns of effective expectations and achieved results. A pattern is a kind of "premarital contract" which makes design easier for the Studio and ensures a creative manipulative space, and the investor is guaranteed the achievement of wishes under the assumption that he understands them clearly from the beginning and that they were made in mutual agreement.

Such a principle, adequately formulated, deserves to become a course subject at the Faculty of Architecture, highlighting the fact that architecture cannot be operative (any longer) if it is practiced as a hermetic and not hermeneutic discipline.

Background

• Founded: 1994
• Offices: 2
• Design team: 32

Key projects

• Sports Hall Bale, public, educational, sport, Bale, Croatia, 2007
• Riva Split Waterfront, urban planning, public, Split, Croatia, 2007
• Center Zamet, public, business, sport, Rijeka, Croatia, 2008
• House J2, single family house, Zagreb, Croatia, 2007
• Croatian pavilion at EXPO 2008, interior, cultural, media, Zaragoza, Spain, 2008
• Hotel Lone, hotel, business, Rovinj, Croatia, 2008
• Spaladium Center, sport, business, public, commercial, Split, Croatia, 2008
• Memorial bridge, public, urban planning, Rijeka, Croatia, 2001
• Tower 123, public, urban planning, business, Zagreb, Croatia, 2008
• Kajzerica, sport, public, Zagreb, Croatia, 2008

Key publications

• Rihan.CC - 100x400, multiple projects (Sports Hall Bale, Business Tower 123., Riva Split, J2 House, Croatian Pavilion EXPO 2005. Aichi Japan, Eastern European Cultural
• Centre, C City Zavrtnica, Consultants Plaza), vol.2, June, 2008
• rd2 - 61, House J2, no. 61, 2008
• Wallpaper 102, Sports Hall Bale, September 2007
• New European Architecture, Sports Hall Bale, February, 2007
• 1000 X European Architecture, Memorial Bridge, 2007
• The Sourcebook of Contemporary Architecture, Memorial Bridge, 2007
• Detail Japan, Croatian Pavilion at EXPO 2005, December, 2005
• C3 house II, Villa Klara, 2005
• Architectural Record, Memorial Bridge, July, 2004
• The Phaidon Atlas of Contemporary World Architecture, Memorial Bridge, 2004

Key awards

• CEMEX national building award, CEMEX, Zagreb, Croatia, 2007
• Bernardo Bernardi Award, Croatian Architects Association, Zagreb, Croatia, 2006
• I.D. Annual Design Review, I.D magazine, New York, USA, 2003
• 38th Zagreb Salon Mention, HDLU - Croatian Association of Artists, Zagreb, Croatia, 2003
• AR+D award, The Architectural Review + d. line, London, United Kingdom, 2002
• Piranesi Mention, Obalne galerije Piran, Piran, Slovenia, 2002
• Bauwelt Mention, Bauwelt Magazine, Berlin, Germany, 2002
• Viktor Kovačić Annual Award, Croatian Architects Association, Zagreb, Croatia, 2001
• Vladimir Nazor Annual Award, The Ministry of Culture of the Republic of Croatia, Zagreb, Croatia, 1999
• 24th Youth Salon 1st award, HDLU - Croatian Association of Artists, Zagreb, Croatia, 1996